• In Ethiopia, potash mineralised zones may occur from 50 meters compared to depths of 500+ meters in Russia and Canada and up to 1,400 meters in Europe.
  • With an average temperature of 40°C, the Danakil Potash Project’s location in the Danakil Depression is conducive to the use of solar evaporation and geothermal power to allow for low cost production.
  • The Danakil Potash Project will have a freight advantage with the new Tadjoura port located just over 3,000 km away from India and approximately 10,000 km from China by ship.  
  • Ethiopia is one of the world's fastest growing economies with GDP increasing 10.2% in 2015 and projected growth to remain around 7%, owing in large part to the strong performance of the dominant agricultural sector.
  • With Africa’s population projected to exceed 2 billion people by 2050, the demand for fertilisers on the continent will increase in order to produce the crop yields required to feed its people. 
  • Agriculture is Africa’s backbone. It employs 65 to 70% of the African workforce and accounts for roughly a third of the continent’s GDP.